Moran Cerf is a Professor of Neuroscience and Business at Northwestern University, and the Alfred P. Sloan Professor of Screenwriting at the American Film Institute ('AFI'). Prof. Cerf is a consultant to various Hollywood films and TV shows, such as CBS' "Bull" and "Limitless", USA Network's "Falling Water", and others. He has been featured in various films and TV shows such as Netflix' "The Mind, Explained", "The Future Of... Dating", CBS' "Inside the Mind of a Con Artist", and others.