Joe Fonicello is best known as the co-founder of GMEdd.com, the loose collective of retail investors with a distinguished fascination for GameStop tracing back to 2017. Crowdsourcing his research with retail investors, Fonicello released GMEdd.com's first research report in early January 2021 outlying a case for an extraordinary $169.00 bull thesis, rebutting naysayers and self-interested short sellers who maintained the stock would plummet back to $20 fast. Fonicello now serves as a consultant for Wook Capital Management, a privately managed investment fund based in Miami, Florida.