William Omar Landrón Rivera is the oldest son of William Landrón and Luz Antonia Rivera. He was raised in Cristo Rey, a barrio of Santo Domingo, Dominican Republic, specifically in the Villa Altagracia area. From an early age, he showed interest in the music of Vico C and Brewley MC, but never actually followed it. During his youth, he became an active member of a Protestant church, Iglesia Evangélica Restauración en Cristo, in Pedernales where he occasionally offered sermons. However, after four years, he left the church to dedicate himself to singing. Several months later, he had his first public presentation in a night club, accompanied by disc jockey Eliel Lind Osorio. Afterwards he appeared regularly on compilation albums from popular DJ's and producers like Luny Tunes, Noriega, and DJ Eric. He also started working as a backup singer for the puerto rican duo Héctor & Tito. One of the members, Héctor Delgado, helped him produce his first solo album.