Hicham began his journey up the production ladder starting out as an PA then as a First Assistant Director. After a few years he decided he was ready to produce and started his company which would go on to be among the industry leaders in Production Services for large scale international productions wishing to film in Morocco and he's also the first in the region to develop, produce and direct Hollywood Feature Films, as he first did with Redemption Day staring Andy Garcia among many others. Today, he's based between Los Angeles, where he develops and produces his feature films, and Morocco where he offers production services for numerous large scale international features, TV shows and commercials.