Senad Zaimovic is a prominent figure in the advertising industry of the Western Balkans. He is the co-founder and CEO of Fabrika, an internationally recognized and award-winning communications, graphic design and AV agency from Sarajevo. During the Bosnian War, he was the Editor-in-chief of the Rat Art (War Art) daily TV programme, broadcast from besieged Sarajevo as a means of cultural resistance. He has more than thirty years of experience in marketing, advertising and involvement in the media, film and television industries.